One of marketing’s greatest struggle has been identifying trends early on, in order to produce campaigns relevant to a time sensitive market; which can incredibly difficult in the breakneck speed of the internet era. Which can seems paradoxical when one of the longest lasting trends online is also one of the most beloved: lolcats!
We tend to put a spotlight on the worst the internet has to offer; so here’s a list highlighting positive people who make the world wide web a better place.
This week, I’ve been privileged to witness a very enthralling panel about the gaming industry organized by DigiBC, during which a few very thoughtful industry members discussed how the next billion dollar gaming phenomenon could be started in British Columbia.
Every year has its share of new buzzwords; a few smart ones are encompassing very relevant complex concepts in a catchy way but the vast majority of them are pompous, inefficient and usually used by questionable marketers trying to impress and confuse clients and prospects alike.
On August 28th 2014, over a dozen articles were published by gaming magazines with titles that can be summarized as “Gamers Are Dead.” On that same evening, I sent an email to Ben Kuchera, the Senior Editor of Polygon, one of the magazines that attacked gamers the most vehemently, hoping that a journalist that I didn’t know too much about, but liked his articles, could voice the concerns of gamers who were caught in the crossfire of trolls harassing people on one side and a group of radical ideologues on the other.
Industry publications love predicting the decline of the living room screen. Sure network television channels suffer from declining viewership, but the living room flat panel has never been more popular with audiences and, especially, advertisers. Even despite the proliferation of a myriad of media content playing devices. Declines for Networks Since the arrival of television […]
Lately, I’ve been enjoying appealing to my creative side by constructing various structures in Minecraft; here’s what I learned.