Creative Producer
& Marketing Strategist

I advise brands on marketing campaigns and social trends;
bringing a slightly irreverent, always astute and forward
thinking point of view to the corporate world.

Check out what I’ve been up to

Been There, Done That…

I’m an award-winning creative producer, strategist, nerd, and part-time brain surgeon born with a passion for storytelling, design, branding and technology. Consulting about marketing strategies and social trends, I am optimizing engagement, refining brand messages as well as managing cross-media campaigns for Fortune’s 500 tech giants like Microsoft and media networks such as MTV. I am serving on the advisory boards of forward-thinking companies developing 3D printing, blockchain, and disrupting technologies.

My clients define me as an untamed creative who helps brands close the gap between what their audience expects and what companies deliver. In my spare time, I’m an unapologetic gamer, cinema lover, who enjoys swimming and kitesurfing.

Awards & Recognitions

Education

Every compelling piece of creative should tell a story;
every color and curve should convey a sense of emotion

Results Matter

Shaw

Advancing the cable and internet service provider's channel and carried specialty channels, and vod services by creating targeted promotions and developing their online presence.

Radioplayer Canada

Oversaw the development, localization, and implementation of the platform by providing guidance to the development teams located around the world and onboarding hundreds of stations from the biggest Canadian media groups including the CBC, Rogers, and Corus.

Vancouver Giants

Analyzing Vancouver's WHL team ticketing conversion path and upon discovery, proposing improvements to transition to a mobile first approach to reach their fans.

Kokanee

Creating a tie-in serialized piece of content marketing for the Kootenay brew hyping the release of their latest ad campaign and its iconic Sasquatch.

Microsoft

Profiling and tracking the evolution of the tech community most vocal influencers, brand advocates, and their expectations for marquee products and services from the Redmond giant.

National Assoc. of Realtors

Marketed for over 10 years the cross-media show from the National Association of Realtors of America and turned it into the #1 real estate program in the nation by making it available online on 15K+ Realtor sites using a custom widget, on mobile via podcast, and on smart speakers.

MTV

Helping the licensed channel redefine the core values that differentiate its offering from its competitors' on the eve of its second relaunch in the Canadian young adult television marketplace.

BBC Kids

Planning a two-pronged strategic approach to increase subscriber base as well as network availability on cable networks for the commercial-free youth specialty channel's Canadian affiliate.

Northwest Territories

Produced the first television campaigns for Northwest Territories Tourism. The ads featuring Academy Award nominee Adam Beach and Juno Award-winning songwriter Leela Gilday aired nationally on CBC and were showcased internationally in targeted markets.

Nutracleanse

Established a marketing strategy to build up online sales as well as expanding product availability to over 1,000 grocery and specialty stores across Canada in order to facilitate the sale of the company and the transition to the new owners and their leadership team.

BC Creates

Engineered a public-focused campaign and strategized the social media outreach efforts for the advocacy group representing the diverse and inclusive creative industries of British Columbia and its members.

Budget Brake & Muffler

Provided a B2B strategy to attract new franchisees; offered B2C solutions to improve customer retention while managing social engagement on all platforms, including Google My Business and Yelp, for BC's largest automotive aftermarket repair company and its 30+ locations.

Syfy’s Olympus

Built hype by providing and executing a content marketing strategy on social channels for the fast-paced fantasy/drama. Generated millions of views for Olympus’ trailer prior to the show's broadcast premiere.

Whistler Spirit Run

Improving brand equity by providing consistency in cross-media collaterals in order to raise awareness for the Olympic Park hosted running event and increase registrations.

The Vancouver Canucks

Designed the first virtual reality experience for a NHL franchise; it was aimed at convincing season tickets holders to renew. The feedback was so positive that it was later made available for all hockey fans to enjoy.

Today‘s buzz is tomorrow’s cliché: trend based advertising
can be outdated even prior to hitting the market

Tradecraft #GrowthHacking

A COMPETITIVE MARKETPLACE

In the era of the hyperconsumer, marketing buzzwords don’t sell anymore; your prospects are looking for leadership through knowledgeable and authentic content.

THE RULES ARE EVOLVING

There’s no hiding from the internet; it is omnipresent and constantly evolving. Do you know which criterias are currently relevant to search algorithms?

COLLECTING DATA

Achieving success and maintaining growth isn’t about luck; tracking the right metrics is key to identifying strengths and weaknesses from marketing efforts.

REFINING THE STRATEGIES

I help make sense of the data harnessed by providing insights contextualizing big data which is primordial to maximize the efficiency of marketing and outreach strategies.

Creative Producer

Being creative is about crafting compelling content that emotionally resonates with an audience on a personal level. Contemplating the world around with wide-opened eyes is an important part of the discipline: trends are like seasons; they often change but when carefully observed they tend to be cyclical. To create a connection with a broad crowd, reaching to core feelings shared by everyone is needed. The key in going from universal to personal being not lecturing an audience on the virtues of X or Y but asking them the questions that will linger and initiate a reaction, positive or negative, depending on the campaign’s intent.

Marketing Strategist

The most compelling piece of creative is worthless if it cannot reach its intended audience; that’s where marketing strategy comes in. There’s nothing more satisfying than to make innovators and entrepreuneurs connect with the right audience on the right platforms and turning prospects and leads into consumers then brand advocates. Where can creative work can be an individual sport, strategy is a team effort where leadership is about proactively advocating for a vision that makes the whole team shine and push forward towards the same utopian and insatiable goal.

Growth Through Experience

Every work experience in my career has required different skills; as a whole they form an overlapping yet parallel set in which every skill learnt along the way can be applied to new projects turning each project into a new learning experience.

Full Circle Design Philosophy

My faux-minimalist full circle approach is influenced by the written confession of art director Mike Salisbury, a distinctive typographic style reminiscent of David Carson’s Ray Gun, and a narrative following Joseph Campbell’s The Power of Myth.

Social Media Agnostic

If I commandeer all the social channels available for my clients, on a personal level I tend not to use them. I learn way more about social influencing when I start a conversation offline and observe its online development and impact.