& Marketing Strategist
I educate SMBs about Bitcoin, Blockchain, and Web5 and use marketing data and technologies to help companies grow their customer base.
I am an award-winning marketing strategist with a passion for storytelling, design, branding and technology. Consulting about marketing strategies, I am optimizing engagement, and nurturing growth for Fortune’s 500 tech giants like Microsoft and media networks such as MTV.
I serve on the advisory boards of forward-thinking companies developing 3D printing, blockchain, and disrupting technologies because I am one of the crazy people who was talking about that weird Bitcoin thing no one understood before everyone became interested in it.
My clients define me as an untamed creative who helps innovators and entrepreneurs close the gap between what their audience expects and what they deliver.
Over the last decade, I’ve seen curiosity and interest grow when it comes to the global economy transitioning from paper to digital assets and blockchain technology being adopted; this is why I started providing educational resources to individuals and small businesses so they can understand how blockchain technology will disrupt the world the same way the internet did and help them decode the news and regulations impacting the blockchain industry.
As someone who has been engaging with cryptocurrencies and Bitcoin for over a decade, I am in a unique position to share my knowledge and experience in the field and showcase what a transition to decentralized finance can bring to businesses and how blockchain technology can revolutionize asset ownership and traceability.
I have been mining Bitcoin since slightly before the first halving; even back then it was powered by clean and renewable hydroelectricity. Like many, when Bitcoin-mining started being criticized for its ecological impact, I was cautious and worried but after doing research, I found the reality of Bitcoin-mining is wildly different than what it’s being portrayed as.
When it comes to reducing energy waste, utilizing stranded energy, fostering the installation of renewable energy plants, and even when it comes to helping with decarbonization and reducing energy usage, there’s no industry that can have the positive impact Bitcoin mining can.
I am proud that every Bitcoin-mining facility I’ve helped bring online has been using renewable energy and has contributed to either minimizing energy waste or reducing greenhouse gas emissions.
The most compelling piece of creative is worthless if it cannot reach its intended audience; that’s where marketing strategy comes in. There’s nothing more satisfying than to make innovators and entrepreuneurs connect with the right audience on the right platforms and turning prospects and leads into consumers then brand advocates. Where can creative work can be an individual sport, strategy is a team effort where leadership is about proactively advocating for a vision that makes the whole team shine and push forward towards the same utopian and insatiable goal.
Being creative is about crafting compelling content that emotionally resonates with an audience on a personal level. Contemplating the world around with wide-opened eyes is an important part of the discipline: trends are like seasons; they often change but when carefully observed they tend to be cyclical. To create a connection with a broad crowd, reaching to core feelings shared by everyone is needed. The key in going from universal to personal being not lecturing an audience on the virtues of X or Y but asking them the questions that will linger and initiate a reaction, positive or negative, depending on the campaign’s intent.