Bitcoin Educator
& Marketing Strategist

I educate SMBs about Bitcoin, Blockchain, and Web5 and use marketing data and technologies to help companies grow their customer base.

Check out what I’ve been up to

Been There, Done That…

I am an award-winning marketing strategist with a passion for storytelling, design, branding and technology. Consulting about marketing strategies, I am optimizing engagement, and nurturing growth for Fortune’s 500 tech giants like Microsoft and media networks such as MTV.

I serve on the advisory boards of forward-thinking companies developing 3D printing, blockchain, and disrupting technologies because I am one of the crazy people who was talking about that weird Bitcoin thing no one understood before everyone became interested in it.

My clients define me as an untamed creative who helps innovators and entrepreneurs close the gap between what their audience expects and what they deliver.

Education

Accolades

Entrepreneurship has only two functions: Innovation and Marketing

Bitcoin & Blockchain Education For Everyone

Over the last decade, I’ve seen curiosity and interest grow when it comes to the global economy transitioning from paper to digital assets and blockchain technology being adopted; this is why I started providing educational resources to individuals and small businesses so they can understand how blockchain technology will disrupt the world the same way the internet did and help them decode the news and regulations impacting the blockchain industry.

As someone who has been engaging with cryptocurrencies and Bitcoin for over a decade, I am in a unique position to share my knowledge and experience in the field and showcase what a transition to decentralized finance can bring to businesses and how blockchain technology can revolutionize asset ownership and traceability.

Learn what the fuzz is about when it comes to Bitcoin, Blockchain and Cryptocurrencies

Sustainable Bitcoin Mining Infrastructure Building

I have been mining Bitcoin since slightly before the first halving; even back then it was powered by clean and renewable hydroelectricity. Like many, when Bitcoin-mining started being criticized for its ecological impact, I was cautious and worried but after doing research, I found the reality of Bitcoin-mining is wildly different than what it’s being portrayed as.

When it comes to reducing energy waste, utilizing stranded energy, fostering the installation of renewable energy plants, and even when it comes to helping with decarbonization and reducing energy usage, there’s no industry that can have the positive impact Bitcoin mining can.

I am proud that every Bitcoin-mining facility I’ve helped bring online has been using renewable energy and has contributed to either minimizing energy waste or reducing greenhouse gas emissions.

My renewable journey through the sustainable world of Bitcoin mining

Every compelling piece of creative should tell a story;
every color and curve should convey a sense of emotion

Marketing Tradecraft Empowering Growth Hacking

The most compelling piece of creative is worthless if it cannot reach its intended audience; that’s where marketing strategy comes in. There’s nothing more satisfying than to make innovators and entrepreuneurs connect with the right audience on the right platforms and turning prospects and leads into consumers then brand advocates. Where can creative work can be an individual sport, strategy is a team effort where leadership is about proactively advocating for a vision that makes the whole team shine and push forward towards the same utopian and insatiable goal.

Being creative is about crafting compelling content that emotionally resonates with an audience on a personal level. Contemplating the world around with wide-opened eyes is an important part of the discipline: trends are like seasons; they often change but when carefully observed they tend to be cyclical. To create a connection with a broad crowd, reaching to core feelings shared by everyone is needed. The key in going from universal to personal being not lecturing an audience on the virtues of X or Y but asking them the questions that will linger and initiate a reaction, positive or negative, depending on the campaign’s intent.

Non-Exhaustive List Of Companies & Brands I’ve Worked With

A brand has its own identity, its own values; assimilating them
with the ones of its parent company is a faux-pas

Results Matter

Michael Smerconish

Developed a content-driven, fully-monetized, platform as part of the strategy to increase audience engagement for the CNN anchor which resulted in web traffic climbing from 10K unique monthly visitors to one million and a stratospheric growth of social mentions and followership.

Shaw

Advancing the cable and internet service provider's channel and carried specialty channels, and vod services by creating targeted promotions and developing their online presence.

Citytv

Promoting the identity of the Canadian network owned Vancouver station and planning paper to pixels national advertising campaigns for its in-house developed programs.

Whistler Spirit Run

Improving brand equity by providing consistency in cross-media collaterals in order to raise awareness for the Olympic Park hosted running event and increase registrations.

Pink Planet

Created an award-winning paper to pixel ad campaign for Canada's ground-breaking LGBTQ+ travel show by repositioning Pink Planet from a television program to an online property thanks to outlandish creative.

National Assoc. of Realtors

Marketed for over 10 years the cross-media show from the National Association of Realtors of America and turned it into the #1 real estate program in the nation by making it available online on 15K+ Realtor sites using a custom widget, on mobile via podcast, and on smart speakers.

Microsoft

Profiling and tracking the evolution of the tech community most vocal influencers, brand advocates, and their expectations for marquee products and services from the Redmond giant.

Nutracleanse

Established a marketing strategy to build up online sales as well as expanding product availability to over 1,000 grocery and specialty stores across Canada in order to facilitate the sale of the company and the transition to the new owners and their leadership team.

Budget Brake & Muffler

Provided a B2B strategy to attract new franchisees; offered B2C solutions to improve customer retention while managing social engagement on all platforms, including Google My Business and Yelp, for BC's largest automotive aftermarket repair company and its 30+ locations.

Kokanee

Creating a tie-in serialized piece of content marketing for the Kootenay brew hyping the release of their latest ad campaign and its iconic Sasquatch.

Syfy’s Olympus

Built hype by providing and executing a content marketing strategy on social channels for the fast-paced fantasy/drama. Generated millions of views for Olympus’ trailer prior to the show's broadcast premiere.

We Create BC

Engineered a public-focused campaign and strategized the social media outreach efforts for the advocacy group representing the diverse and inclusive creative industries of British Columbia and its members.