& Marketing Strategist
I advise brands on marketing campaigns and social trends;
bringing a slightly irreverent, always astute and forward
thinking point of view to the corporate world.
I’m an award-winning creative producer, strategist, nerd, and part-time brain surgeon born with a passion for storytelling, design, branding and technology. Consulting about marketing strategies and social trends, I am optimizing engagement, refining brand messages as well as managing cross-media campaigns for Fortune’s 500 tech giants like Microsoft and media networks such as MTV. I am serving on the advisory boards of forward-thinking companies developing 3D printing, blockchain, and disrupting technologies.
My clients define me as an untamed creative who helps brands close the gap between what their audience expects and what companies deliver. In my spare time, I’m an unapologetic gamer, cinema lover, who enjoys swimming and kitesurfing.
In the era of the hyperconsumer, marketing buzzwords don’t sell anymore; your prospects are looking for leadership through knowledgeable and authentic content.
There’s no hiding from the internet; it is omnipresent and constantly evolving. Do you know which criterias are currently relevant to search algorithms?
Achieving success and maintaining growth isn’t about luck; tracking the right metrics is key to identifying strengths and weaknesses from marketing efforts.
I help make sense of the data harnessed by providing insights contextualizing big data which is primordial to maximize the efficiency of marketing and outreach strategies.
Being creative is about crafting compelling content that emotionally resonates with an audience on a personal level. Contemplating the world around with wide-opened eyes is an important part of the discipline: trends are like seasons; they often change but when carefully observed they tend to be cyclical. To create a connection with a broad crowd, reaching to core feelings shared by everyone is needed. The key in going from universal to personal being not lecturing an audience on the virtues of X or Y but asking them the questions that will linger and initiate a reaction, positive or negative, depending on the campaign’s intent.
The most compelling piece of creative is worthless if it cannot reach its intended audience; that’s where marketing strategy comes in. There’s nothing more satisfying than to make innovators and entrepreuneurs connect with the right audience on the right platforms and turning prospects and leads into consumers then brand advocates. Where can creative work can be an individual sport, strategy is a team effort where leadership is about proactively advocating for a vision that makes the whole team shine and push forward towards the same utopian and insatiable goal.
Every work experience in my career has required different skills; as a whole they form an overlapping yet parallel set in which every skill learnt along the way can be applied to new projects turning each project into a new learning experience.
My faux-minimalist full circle approach is influenced by the written confession of art director Mike Salisbury, a distinctive typographic style reminiscent of David Carson’s Ray Gun, and a narrative following Joseph Campbell’s The Power of Myth.
If I commandeer all the social channels available for my clients, on a personal level I tend not to use them. I learn way more about social influencing when I start a conversation offline and observe its online development and impact.
Here is a non-exhaustive list of brands I’ve worked with
Welcome to my personal blog which is a non-profit private diary which sole purpose is to study, research, and analyze a theme.
If a picture is worth a thousand words, then this is equivalent to a novel.