Sharability. Reshare. Retweet. Likes. Inbound links. Page views. Social CRM. All of these digital metrics, and many more, when combined, can be described as “Big Data.” Big Data is more than the latest tech meme. When mined and measured by marketing specialists and then translated into meaningful information that can be used to move a […]
UPDATE The day after the crowdfounded Ouya hit retail; the console’s launch could be considered a commercial success. Sold out at Gamestop and on Amazon in many countries, yet some shipping issues regarding the Kickstarter units could jeopardize Ouya’s future. Many early brand advocates have questioned Ouya’s apology about shipping their product: – why did […]
When comic book legend Stan Lee wrote, “With great power comes great responsibility,” he most likely did not imagine that in a mutant-free future this quote would perfectly summarize a phenomenon known as social engagement. Engagement through social media is a powerful way to reach an audience. And when your brand is armed with a […]
Pinterest describes itself as a simple “Virtual Pinboard.” But don’t let this modesty fool you. Pinterest is the second most influential social networking site (behind Facebook) among women. It is also one of the fastest-growing with over 27 million unique visitors and 220 million page views per day. Here are some more reasons why it […]
Lately, I’ve been enjoying appealing to my creative side by constructing various structures in Minecraft; here’s what I learned.