Built hype by providing and executing a content marketing strategy on social channels for the fast-paced fantasy/drama. Generated millions of views for Olympus’ trailer prior to the show’s broadcast premiere.
Promoting the identity of the Canadian network owned Vancouver station and planning paper to pixels national advertising campaigns for its in-house developed programs.
Advancing the cable and internet service provider’s channel and carried specialty channels, and vod services by creating targeted promotions and developing their online presence.
Planning a two-pronged strategic approach to increase subscriber base as well as network availability on cable networks for the commercial-free youth specialty channel’s Canadian affiliate.
Helping the licensed channel redefine the core values that differentiate its offering from its competitors’ on the eve of its second relaunch in the Canadian young adult television marketplace.
Created an award-winning paper to pixel ad campaign for Canada’s ground-breaking LGBTQ+ travel show by repositioning Pink Planet from a television program to an online property thanks to outlandish creative.
Improving brand equity by providing consistency in cross-media collaterals in order to raise awareness for the Olympic Park hosted running event and increase registrations.
Engineered a public-focused campaign and strategized the social media outreach efforts for the advocacy group representing the diverse and inclusive creative industries of British Columbia and its members.
Creating a tie-in serialized piece of content marketing for the Kootenay brew hyping the release of their latest ad campaign and its iconic Sasquatch.