So here is where we are right now: Canadian eSports fans are selling out arenas, filling movie theaters, and watching streams on online platforms in huge numbers but they cannot quench their thirst for information about their favorite Canadian team or eSport from Canadian broadcasters.
Articles are written, video stories are produced but the Canadian coverage of eSports is still treating them as marginal hobby-based oddities rather than mainstream bonafide sports competitions which is what Canadians are seeking but are also given less coverage than traditional sports with smaller fandoms. This is why Canadian eSports fans have no alternative than turning to content created by other fans. Ready Set Pwn is a popular podcast dedicated to the Vancouver Titans, similar podcasts exist for other Canadian teams and some are dedicated to specific eSports; a large part of their success is due to the lack of competition.
Canadian broadcasters are slowly warming up to eSports and some options are already available to them; Checkpoint XP, the only syndicated eSports radio program, is now running on TSN on all the top Canadian markets but the longer they wait to create content focusing on local Canadian teams and athletes, the tougher the competition will get: every passing day, online content creators are growing their audience and establishing themselves as the authority when it comes to the eSports community in their local markets.