Engineered a public-focused campaign and strategized the social media outreach efforts for the advocacy group representing the diverse and inclusive creative industries of British Columbia and its members.
Produced the first television campaigns for Northwest Territories Tourism. The ads featuring Academy Award nominee Adam Beach and Juno Award-winning songwriter Leela Gilday aired nationally on CBC and were showcased internationally in targeted markets.
Profiling and tracking the evolution of the tech community most vocal influencers, brand advocates, and their expectations for marquee products and services from the Redmond giant.
Marketed for over 10 years the cross-media show from the National Association of Realtors of America and turned it into the #1 real estate program in the nation by making it available online on 15K+ Realtor sites using a custom widget, on mobile via podcast, and on smart speakers.
Developed a content-driven, fully-monetized, platform as part of the strategy to increase audience engagement for the CNN anchor which resulted in web traffic climbing from 10K unique monthly visitors to one million and a stratospheric growth of social mentions and followership.
Advising Moses Znaimer’s team, on how to turn the conference into the integrated, social and relevant experience, the on-site and online attendees expect.
Provided a B2B strategy to attract new franchisees; offered B2C solutions to improve customer retention while managing social engagement on all platforms, including Google My Business and Yelp, for BC’s largest automotive aftermarket repair company and its 30+ locations.
Analyzing Vancouver’s WHL team ticketing conversion path and upon discovery, proposing improvements to transition to a mobile first approach to reach their fans.