Produced the first television campaigns for Northwest Territories Tourism. The ads featuring Academy Award nominee Adam Beach and Juno Award-winning songwriter Leela Gilday aired nationally on CBC and were showcased internationally in targeted markets.
Been There, Done That…
Every compelling piece of creative should tell a story;
every color and curve should convey a sense of emotion
Today‘s buzz is tomorrow’s cliché: trend based advertising
can be outdated even prior to hitting the market
A brand has its own identity, its own values; assimilating them
with the ones of its parent company is a faux-pas
Here is a non-exhaustive list of brands I’ve worked with
Predicting that a campaign will go viral is not possible,
yet dramatically increasing its chances to be is
Welcome to my personal blog which is a non-profit private diary which sole purpose is to study, research, and analyze a theme.