Award-winning creative producer and strategist who advises brands on marketing campaigns and social trends; bringing a slightly irreverent, always astute and forward thinking point of view to the corporate world
Been There, Done That…
I am an award-winning creative producer, strategist, nerd and part-time brain surgeon born with a passion for storytelling, design, branding and technology. Consulting about marketing strategies and social trends, I am optimizing engagement, refining brand messages as well as managing cross-media campaigns from concept to execution for Fortune’s 500 tech giants like Microsoft and media networks such as MTV.
My clients define me as an untamed creative who helps brands close the gap between what their audience expects and what companies deliver. In my spare time, I’m an unapologetic gamer, cinema lover, who enjoys swimming and kitesurfing.
Awards & Recognitions
Every compelling piece of creative should tell a story; every color and curve should convey a sense of emotion
Producing television ads for Northwest Territories Tourism; the spots were broadcasted Canada wide on CBC, during the acclaimed Arctic Air on prime time.
Advising Moses Znaimer's team, on how to turn the conference into the integrated, social and relevant experience, the on-site and online attendees expect.
Planning a two-pronged strategic approach to increase network availability as well as subscriber user base for the commercial-free youth specialty channel.
National Assoc. of Realtors
Utilizing the million members of the National Association of Realtors as brand advocates to market and turn their new show into America's #1 real estate program.
Providing marketing and social strategies that have taken the talk radio host with his unique political positioning from terrestrial radio to SiriusXM and CNN.
Profiling and tracking the evolution of the tech community most vocal influencers' expectations for marquee products and services from the Redmond giant.
Analyzing Vancouver's WHL team ticketing conversion path and upon discovery, proposing improvements to transition to a mobile first approach to reach their fans.
We Create BC
Engineering the social media efforts for the advocacy group gathering and promoting all the parties composing the creative industries of British Columbia.
Budget Brake & Muffler
Providing social strategy and localisation optimization for BC's largest automotive aftermarket repair company, and its 32 service facilities.
Helping the licensed channel define the core values that differentiate its offering from its competitors', in the Canadian market, on the eve of its relaunch.
Promoting the identity of the Canadian network owned Vancouver station and planning paper to pixels national advertising campaigns for first party shows.
Building hype and planning the social strategy for this fast-paced fantasy/drama set in ancient Greece. Getting a million trailer views prior to the show's premiere.
Producing a series of shareable videos to introduce Vancouver's newest and trendiest periodontal practice and its unique boutique patient experience.
Developing a paper to pixel ad campaign for Canada's groundbreaking gay travel shows that goes all the way. Repositioning the show from tv to an online property.
Advancing the cable provider's channel and carried specialty channels, and vod services by creating targeted promotions and developing their online presence.
Today's buzz is tomorrow's cliché: trend based advertising can be outdated even prior to hitting the market
Growth Through Experience
Every work experience in my career has required different skills; as a whole they form an overlapping yet parallel set in which every skill learnt along the way can be applied to new projects turning each project into a new learning experience.
My faux-minimalist full circle approach is influenced by the written confession of art director Mike Salisbury, a distinctive typographic style reminiscent of David Carson's Ray Gun, and a narrative following Joseph Campbell's The Power of Myth.
Social Media Agnostic
If I commandeer all the social channels available for my clients, on a personal level I tend not to use them. I learn way more about social influencing when I start a conversation offline and observe its online development and impact.
A brand has its own identity, its own values; assimilating them with the ones of its parent company is a faux-pas
Here is a non-exhaustive list of brands I’ve worked with
Predicting that a campaign will go viral is not possible, yet dramatically increasing its chances to be is
One of marketing’s greatest struggle has been identifying trends early on, in order to produce campaigns relevant to a time sensitive market; which can incredibly difficult in the breakneck speed of the internet era. Which can seems paradoxal when one of the longest lasting trends online is also one of the most beloved: lolcats! […]
This week, I’ve been privileged to witness a very enthralling panel about the gaming industry organized by DigiBC, during which a few very thoughtful industry members discussed how the next billion dollar gaming phenomenon could be started in British Columbia. The panelists brought forward a lot of compelling ideas on how to take the local […]