Strategizing an outreach social media campaign for the Motion Picture Production Industry Association of British Columbia to represent its members' collective interests.
Been There, Done That…
Every compelling piece of creative should tell a story;
every color and curve should convey a sense of emotion
Today‘s buzz is tomorrow’s cliché: trend based advertising
can be outdated even prior to hitting the market
A brand has its own identity, its own values; assimilating them
with the ones of its parent company is a faux-pas
Here is a non-exhaustive list of brands I’ve worked with
Predicting that a campaign will go viral is not possible,
yet dramatically increasing its chances to be is
Welcome to my personal blog which is a non-profit private diary which sole purpose is to study, research, and analyze a theme.