Producing television ads for Northwest Territories Tourism; the spots were broadcasted Canada wide on CBC, during the acclaimed Arctic Air drama series on prime time.
Been There, Done That…
Every compelling piece of creative should tell a story;
every color and curve should convey a sense of emotion
Today‘s buzz is tomorrow’s cliché: trend based advertising
can be outdated even prior to hitting the market
A brand has its own identity, its own values; assimilating them
with the ones of its parent company is a faux-pas
Here is a non-exhaustive list of brands I’ve worked with
Predicting that a campaign will go viral is not possible,
yet dramatically increasing its chances to be is
Welcome to my personal blog which is a non-profit private diary which sole purpose is to study, research, and analyze a theme.